Attracting on the fuel of their market-leading condition inside the dating in Europe, Meetic (FR0004063097 – MEET) now merchandise its winning growth technique for 2010.
Growth: Meetic’s main objective in 2010
Shortly after eight years available and repeated progress, in 2009 Meetic’s internet sites filed this new checklist audiences with next to 6.5 million unique everyone inside the February and you will February, as well as 800 billion webpage feedback (Origin Comscore). The Group’s brands established an unparalleled reputation, especially in France that have a brandname feeling level of 94% to the Meetic brand name (Provider TNS Sofres – ).
Attracting throughout these outstanding property an, henceforth, the lack of extreme competition from inside the European countries, the team commonly generate the 2010? progress method around a few objectives:
- utilization of the solid history of the fresh Group’s labels received inside each of the european countries in which it operates. In reality, starting powerful brands for each of its avenues have enabled the Group: so you’re able to continuously help the picture of its characteristics among the pages, and also the pure site visitors towards the the other sites; to roll out new large-potential segments not as much as an enthusiastic „umbrella brand” strategy“ (Meetic Affinity, Meetic VIP), the quintessential overall performance method with respect to product sales costs;
- segmentation of the functions ranging from Dating (Meetic), Relationship (Meetic Attraction), Flirting (Peexme) and you may advanced introductions (Meetic VIP), permitting they can be expected or take ideal account of your traditional of its various affiliate organizations and and so optimise the importance produced for each of them locations. Continue reading “Roll-from Meetic Attraction: big rider from successful growth in 2010”